Learning the language
If you are new to the world of digital or even if you aren’t – understanding the terminology and acronyms can sometimes feel a little like learning a different language.
A good digital partner should explain things step by step, keep the jargon to a minimum and be happy to answer all your questions – but having a basic vocabulary at the start of your digital journey can help you feel more confident and lay the path for swift learning. If you don’t want to spend time searching the internet for definitions, take a look at our digital language glossary here.
Planning your project
Successful projects need planning! Investing time to discuss, agree and document your project plans, will help to ensure that you have the key elements covered from the start. To help you think about:
marketing, writing a brief, finding partners and the all-important budgeting and revenue considerations, take a look at our Project Framework document here.
One of the challenges around increasing your digital output is the potential to increase your costs with it. Finding ways to monetise your digital content could be key to sustaining them and helping you to build financial resilience in the longer term. Deciding if to charge your audience, by what amount, when and how to do so – are all tricky questions to address and there is not one simple formula to suit everyone.
Your strategy is likely to be unique to you and your funding position and aims. For example, you may wish to build or reach a new audience with free to access content before approaching the thorny subject of generating an income from it. Monetising options could include sponsorship opportunities, requesting donations, ticket only content or perhaps a mix of all these approaches. On-line shops and physical merchandising might also offer a mechanism to capitalise on your digital outputs. Planning ahead and building in digital capture of any in-person productions or events might also help to create a bank of content for the future.
Our survey work* suggests that audiences are prepared to pay for content so don’t be shy! We found that just over one third of them had gone on to pay for an experience after an initial free trial period. Digital content can make good gifts too – around 5% of respondents to our survey had been given access to a digital experience since March 2020. Subscription models seem to be less popular amongst the people that took part in our research, so perhaps monetising digital experiences as single products or events, creating gift packages or credits could be more successful strategies.
* DREEm’s audience experience survey ran from October 2020 to December 2021 and received 889 responses.
Signposting Further Information
In the course of our research, we came across a variety of free to access information and resources. We have picked out our favourites along with some links to possible funding sources. Read about them here.