Amazon Explore

Launched in October 2020, Amazon opened an experiential digital experience platform (Amazon Explore) to its US customers only. Experiences can be accessed via a laptop or desktop computer only and include livestreamed interactive guided tours of destinations across Europe, North and south America, Australia and Israel. The platform allows participants on tours to also take photos, attend as a group and direct their host towards elements that are of particular interest. There are some opportunities for shopping as part of the tour – although there appears to be only one listed experience of this type. A number of other ‘workshop’ type experiences are also available, these are centred on food & drink but live Tarot reading and animal experiences are also listed.

  • Links
  • Organisation
    Amazon (US)
  • Nature of Content
    Visitor destination (UK), Visitor destination (Overseas), Museum, Gallery, Art, Food, Animal encounter, Immersive, Tarot
  • Distribution Mechanism
    Custom web experience
  • Monetisation Strategy
    One-off payment
  • Geographic Area
    USA access only (Worldwide broadcast locations)