Research Team

Prof Jane Harris

Principal Investigator

Jane is Director of Research and Innovation at UAL (Stratford) and Principal Investigator of DREEm. Jane’s expertise covers design, creative industries, XR, post-production, textile/costume and performance.

Dr Rebecca Hawkins


Rebecca is Managing Director of RHP Ltd and Co-Investigator of DREEm. Rebecca’s expertise covers the visitor economy, tourism product development, regeneration, business advisory and placemaking.

Dr Thomas Bashford-Rogers


Tom is a Senior Lecturer in Games Technology at University of the West of England and Co-Investigator of DREEm. Tom’s expertise covers computer sciences, modelling, machine learning, computer graphics and games.

Stephen Whelan

Postdoctoral Research Assistant

Stephen is a Post-Doctoral Research Assistant at DREEm. Stephen’s expertise covers film and digital production, emerging technologies, XR, advertising, marketing and brand strategy.

Dr Francesco Mazzarella

Postdoctoral Research Assistant

Francesco is Research Fellow in Fashion and Design for Social Change at London College of Fashion. Francesco’s expertise covers design, sustainability, socio-economic regeneration and place-making.

Dr Victoria Young

Postdoctoral Research Assistant

Victoria is a Post-Doctoral Research Assistant at DREEm. Victoria’s expertise covers audiences, cultural policy, museums & galleries, brand communications and AI.

Dr Claire Bunyan

Project Manager

Claire is Research Fellow in Culture and the Creative Economy at London College of Fashion and the DREEm Project Manager. Her expertise covers cultural anthropology, ethnography and research funding in the creative industries.

Dr James Harvey

Project Associate

James now holds a lectureship in Film at Queen Mary University of London, after originally joining the team as DREEm Project Manager. His expertise covers film and screen media, spectatorship, social engagement and political aesthetics.

Quinn McNeil

Data Scientist

Quinn is a project data scientist based at UWE Bristol, where he works on the modelling component of DREEm. Quinn’s expertise is in games technology, data science and deep learning.

Archie Hollyfield

Web Developer

Archie is a Web Developer at UWE Bristol, where he is developing a web solution to display data from the DREEm project. Archie holds an MSc in Creative Technology and his expertise covers both front and back-end web development along with other programming skills.

Michelle Rowe

Michelle is a senior consultant at RHP Ltd and has worked on the on-line tools at DREEm.  Michelle’s experience covers tourism and the visitor economy, a wide range of sustainability topics and business advice delivery.