Art of London Augmented Gallery
Art of London Augmented Gallery was a free exhibition / trail, which virtually placed 20 pieces of art work on the streets of London. Viewers download an app to activate the artworks which were marked with QR codes and were able to experience the paintings from the National Portrait Gallery, National Gallery and Royal Academy of Arts without visiting the venues themselves.
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Links
https://apps.apple.com/gb/app/art-of-london-ar-gallery/id1534504196 https://www.npg.org.uk/visit/art-of-london-augmented-gallery -
Organisation
National Portrait Gallery, National Gallery, Royal Academy of Arts, Sky Arts -
Nature of Content
Galleries, Art, Visitor destination (UK) -
Distribution Mechanism
App, AR -
Monetisation Strategy
Free -
Geographic Area
London