Launched in 2016, Cluedupp provides geo-gaming experiences across city’s and towns in central and southern England. Players need to purchase a ticket to one their in-person event days at their chosen location (dress up if they wish) and download the app to play. Players use the app to solve puzzles and find witnesses (actors located across the town or city) to gather information and complete the ‘who dunit’. Play is against the clock to win a prize, but can be paused for teams to stop for lunch or snacks (via the app). Games are themed, for example Witchcraft & Wizardry, Murder Mystery and Sneaky finders – but the principles of the game play remains the same.

  • Links
  • Organisation
  • Nature of Content
    Game, Immersive
  • Distribution Mechanism
  • Monetisation Strategy
    One-off payment
  • Geographic Area
    Nationwide UK locations, Overseas locations