ENB at home

ENB at home is the branding used by The English National Ballet to describe its video and streaming services. The offer includes pay-to-view performances, shorts and documentaries available via its custom website – called Ballet on demand. Users can access the on-demand Library titles for a one off payment per title, which provides them with 3 day access. The organisation also offers a fitness and training video library called, BalletActive which is a subscription based service. This is available via the custom website as well as via App’s and to stream to smart TV’s.

  • Links
  • Organisation
    English National Ballet (ENB)
  • Nature of Content
    Dance, Fitness
  • Distribution Mechanism
    App, Custom web experience
  • Monetisation Strategy
    One-off payment, Subscription
  • Geographic Area