Mars AR
Launched in February 2021, the National Geographic’s Instagram account offered its audience a AR experience of the NASA Perseverance rover. By moving their phone, users of the AR app are able to experience a 360 view of Mars (from the perspective of the rover) and by using the selfie view, see a shoulder to shoulder picture with the rover – which has been programmed to mimic the head movements of the user.
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Links
https://www.youtube.com/watch?v=lCCEDF-9JrA https://www.nationalgeographic.com/photography/instagram/article/experience-searching-for-ancient-signs-of-life-on-mars-productinfo -
Organisation
National Geographic, NASA -
Nature of Content
Immersive -
Distribution Mechanism
AR, Instagram -
Monetisation Strategy
Free -
Geographic Area
Worldwide access