Scottish Ballet – Secret Theatre
In response to the Covid restrictions of 2020, the Scottish Ballet invested in the creation of a 1 hour film created for an on-line audience as its Christmas performance. Branded as ‘The Secret Theatre: A Christmas Special’, tickets were available from 21 December 2020 (the premier) for just 3 days and with a link emailed to viewers ahead of the performance. Although free to view, virtual theatre-goers were invited to make a donation to access the streamed performance .
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Links
https://www.scottishballet.co.uk/event/the-secret-theatre https://www.theguardian.com/stage/2020/dec/21/scottish-ballet-the-secret-theatre-review-nutcracker-snow-queen-christmas-hampson https://bachtrack.com/review-video-secret-theatre-scottish-ballet-december-2020 " -
Organisation
The Scottish Ballet -
Nature of Content
Ballet -
Distribution Mechanism
Custom Web, Other video -
Monetisation Strategy
Free, Donation invited -
Geographic Area
Glasgow, available worldwide