Self-Guided Virtual Tours

Clio Muse are an on-line travel business. Established in 2014, they offer self-guided audio tours (some including interactive maps and text) and advance e-ticket purchase in a number of European destinations. During the Covid pandemic the platform pivoted to accelerate its offer of virtual / remote tours, converting 23 of their most popular audio walking tours to work as a virtual experience. Virtual tours combine satellite and Street View images with audio content to offer a 360 view of a destination. Content is made available via the Clio Muse website and app, which provide potential users with an overview of each experience and its price. Clio Muse offer the opportunity for individuals and external organisation to create their own tours using its CREATE tool (an online platform to design self-guided audio tours and virtual tour experiences combining text, audio narrations, 2D and panoramic photos and maps). There are one-off payments per tour or experience. Prices range from €9 – 15 (apx £8.16 – £13.60)

  • Links
  • Organisation
    Clio Muse
  • Nature of Content
    Visitor destination (UK), Visitor destination (overseas), Immersive, Museum
  • Distribution Mechanism
  • Monetisation Strategy
    One-off payment
  • Geographic Area
    Tours in Greece, Italy, Spain, Turkey, the Netherlands and one to the moon!