The Weekend – Virtual concert

In August 2020 the Canadian R&B pop musician, The Weekend, staged an virtual livestreamed concert via TikTok. The artist appeared as a avatar with a number of guests as part of the musical line up. At some points during the concert fans were able to influence the performance when they were able to vote via the comments in order to guide the visual theme of the experience. Access to the concert was free but viewers were asked to make a donation. Ticket revenue raised funds for an American organisation, The Equal Justice Initiative. A limited amount of merchandising was also available to purchase during and after the event.