Travis Scott concert Via Fortnite
In April 2020, the US rapper Travis Scott performed a live concert in the popular on-line game space, Battle Royal (part of the Fortnite game). More than 12 million players attended or viewed the performance which took place on a virtual stage with changing 360 immersive view visuals. In February 2019, electronic dance music artist Marshmello also performed to Fortnite players in a similar way.
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Links
https://www.theguardian.com/games/2020/apr/24/travis-scott-concert-fortnite-more-than-12m-players-watch -
Organisation
Epic Games & Music Artist -
Nature of Content
Music, Immersive -
Distribution Mechanism
Fortnite game, Twitter, Twitch, YouTube -
Monetisation Strategy
Free (to Game owners) -
Geographic Area
Worldwide