This data set presents more detailed information about the experience economy in the area you have selected.  You can automatically download a copy of each chart as a PNG file by clicking on the corresponding camera icon.

Scroll down the page to find data on the significance of experience economy companies as a percentage of all economic activity, how many people are employed in experience economy businesses and the total turnover of experience economy organisations.  You can also view information illustrating data trends and how your selected area compares to others in the geographic location.

All of the data presented is drawn from official Companies House or other Government Statistics (data sources are labelled within the dashboard).  The dashboard uses SIC code data (Standard Industrial Classification of economic activities) which is held and published by the UK Government Companies House.  A list of the SIC code data used by the DREEm project can be found here 

This set of graphs below provide trend data about the experience economy for the locality you have selected.  Where they can be calculated, the graphs indicate estimates of the margin of error.

You can view information for each DCMS (UK Department of Digital, Culture, Media and Sport) sector or view the data for the Primary experience economy (a category defined by the DREEm project) by clicking on the appropriate tab.

The Primary Experience Economy category, includes all sectors that wholly or largely create and produce experiences, , supply goods and services directly to experience creators enable experience creators to reach their customers effectively, providers of services to support customer fulfilments (either as a micro experience that is purchased as separate experience to the main activity, eg: The hotel that makes a late night theatre production possible to attend or a mid-performance drink / snack) or provide specialist advice to experience economy organisations.

The information presented in the table below provides an insight into the health of the primary experience economy for the locality you have selected and its adjacent regions. Further information about each metric / category presented in the table can be found by hovering your mouse over the relevant category title.

The numbers shown in the table are Z scores, a numerical measurement that describes a value’s relationship to the mean of a group of values. Where a score is a negative number, this indicates that the geographical region is performing below the value for the UK as a whole. Conversely, where the number is a positive, it is performing positively in comparison to the value for the UK as a whole. A colour code key has also been used to illustrate comparative performance between regions.

Red = weaker performance compared to the UK value
Amber = on par with the UK value
Green = stronger performance compared to the UK value

A red colour coding does not necessarily indicate poor performance but may reflect a less established experience economy profile. Likewise a green colour code may reflect a mature or developed experience economy rather than a growing one. The dates that the dataset represent vary between data sets. In all instances, the data presented reflects the latest data set available from official Government or Companies House sources.

Hover over the column titles for more information.