Is digital production for you?

Having a digital presence for your organisation could help build your audience reach, attract a different or new market and build resilience for the future.

However, before creating new digital experiences, it is useful to consider how digital content will fit into your organisation, whether it has the skills and time to manage digital outputs alongside physical experiences and the impact on the day-to-day working practices.  Thinking through how digital experiences fit into the ethos and culture of your organisation and the impact on on-site experiences and audiences, will all help to ensure new digital outputs work for you.

Cost and budgeting are significant considerations when beginning a new digital venture.  Even when you have new content and it is up and running, there may be ongoing costs.  Find out about budgeting your project here and how to monetise your content here. 

Your organisation may also not have all the skills needed to deliver its vision entirely in-house and might choose to seek external expertise or contract work to project production partners.  Find out more about some of the things to consider when planning your project here.

To understand how other organisations have used digital, take a look at examples of digital experiences from the UK and internationally here and navigate the digital language using the glossary here.